Thursday, March 17, 2011

Orange Homophobe Scores Big

I guess it's true what they say: everyone loves a pig roast!

Although I have to say, my pal Lisa Lampanelli rocked the roast, Jeffrey Ross was his usual great self, and I loved Marlee Matlin, Whitney Cummings, Gilbert Gottfried, Snoop Dogg and even Larry King. And who didn't enjoy seeing Mike "The Situation" Sorrentino bomb so badly?!

DONALD TRUMP IS RATINGS GOLD FOR COMEDY CENTRAL

SETTING RECORDS ACROSS MULTIPLE SCREENS AND LEADING COMEDY CENTRAL TO ITS

MOST-WATCHED TUESDAY PRIME AMONG TOTAL VIEWERS AND PERSONS 18-49 IN HISTORY

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Trump Roast Is Most-Watched Ever Among Men 18-24

And #1 In Prime Across All Of TV For The Night

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#1 In All TV Across All Key Demos In Its Timeslot

(Persons 18-49, Persons 18-34, Men 18-34 And Men18-24)

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#TrumpRoast And Top Roasters Trend Worldwide On Twitter On Tuesday Night

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Donald Trump and COMEDY CENTRAL were crowned kings of Tuesday night, March 15! The “COMEDY CENTRAL Roast Of Donald Trump“ scored big with the viewers on-air and online. The Tuesday night premiere at 10:30 p.m. pulled in 3.5 million total viewers, 5.50 rating M18-24, making this special the #1 highest rated COMEDY CENTRAL Roast EVER and #1 in ALL TV in Prime among M18-34. The Roast along with Tosh.0 leads the network to the highest Tuesday Prime among total viewers and P18-49.

Ratings Performance

· Comedy Central Roast of Donald Trump” delivered 3.5 million Total Viewers and a 2.21 P18-49 rating, 4.27 M18-34 rating and 5.50 M18-24 rating.

· Historical – Most-watched COMEDY CENTRAL Roast ever with M18-24 and the 2nd most-watched with M18-34, behind “COMEDY CENTRAL Roast Of Flava Flav” in 2007.

· Timeslot – #1 in ALL TV in its timeslot (10:30 p.m.-midnight) across all key demos: P18-49, P18-34, M18-34 and M18-24. Among total viewers, “COMEDY CENTRAL Roast Of Donald Trump” took the #1 spot in cable.

· Prime “COMEDY CENTRAL Roast Of Donald Trump” was the most-watched show in ALL TV with M18-24 and tied for #1 among M18-34 (“Tosh.0”).

· Best Tuesday Night COMEDY CENTRAL Prime – The channel averaged a 1.13 P18-49 rating and 1.8 million total viewers in its best Tuesday Prime ever ( 8 p.m.-11 p.m.). It was also the 2nd most-watched Tuesday Prime ever among P18-34 (855k) and M18-34 (578k), behind 1/25/11.

Online Performance

· Overall yesterday there were over 43,000 mentions across the social web about the “COMEDY CENTRAL Roast Of Donald Trump.

  • The #trumproast hashtag was used over 27,000 times during the Tuesday broadcast.
  • The “Fireside Chat Room With Jeff Ross,” the comedycentral.com LIVE streaming pre-show primed the pump, as mentions of “COMEDY CENTRAL Roast Of Donald Trump” and the #trumproast hashtag started to climb in the 9 p.m. hour and peaked in the 11 p.m. hour with 21,000 mentions. (the half-hour pre-show began at 9:30 p.m. EST)

NBC Gives Early Renewal for The Office, Parks & Rec and Community for 2011-12

Interesting announcement today from NBC: they've renewed The Office, Parks & Recreation and Community for next season. Just yesterday, industry pundits like Nikki Finke were reporting that a Parks & Rec renewal looked likely, because NBC had been making preliminary moves towards syndicating the show, meaning they'd likely want to keep producing more episodes. And Community, although ratings-challenged, has a rabid -- and as noted, demographically desirable -- core of fans (including me.)

Another Thursday night neighbor, 30 Rock, was already renewed last November (by former NBC Prez Angela Bromstad; today's moves come from the new guy, Bob Greenblatt, formerly of Showtime.) But this announcement raises a couple of questions/issues for me:

1) NBC sure is showing some blind faith in The Office, that the show will maintain its quality -- and its ratings -- next season in the absence of Steve Carell's Michael Scott.

And 2) What does this mean for the other NBC Thursday comedies, namely Outsourced and Perfect Couples? My guess is that these two are doomed -- but will NBC keep us waiting until May to find out officially?

Here's the announcement:

NBC PICKS UP THREE RETURNING COMEDIES FOR 2011-12 IN 'THE OFFICE,’ ‘PARKS AND RECREATION’ AND ‘COMMUNITY’

UNIVERSAL CITY, Calif. – March17, 2011 – NBC has issued pickups for three returning comedy series in 2011-12 that include “The Office,” “Parks and Recreation” and “Community,” it was announced today by Bob Greenblatt, Chairman, NBC Entertainment.

"I am so pleased to renew these three outstanding comedies which are all at the top of their game creatively,” said Greenblatt. “Along with '30 Rock,' they represent the best of what the NBC comedy brand stands for in terms of originality, wit, and sophistication. 'The Office' continues to fire on all cylinders on the most competitive night of television; 'Parks & Recreation' has come into its own this season as the rightful companion to 'The Office'; and 'Community' is one of the freshest comedies on any network and a solid foundation for Thursday night."

"The Office" (Thursdays, 9-9:30 p.m. ET) is delivering a 4.0 rating, 10 share in adults 18-49 and 7.7 million viewers overall through the season's first 25 weeks, ranking in primetime's top 15 in adults 18-49 and top five in adults 18-34 (excluding NFL pre- and post-game shows), making it NBC's #1 scripted show in both categories. "The Office" is the #2 most upscale primetime show on ABC, CBS, NBC, Fox or CW in terms of its concentration of adults 18-49 living in homes with $100,000-plus incomes, behind only NBC's "30 Rock."

Season to date, "Parks and Recreation" (Thursdays, 9:30-10 p.m. ET) is delivering a 2.8/7 in 18-49 and 5.5 million viewers overall. With its move this season to Thursday's 9:30 p.m. ET half-hour, "Parks and Recreation" is up versus last season by 17 percent in adult 18-49 rating (2.8 vs. 2.4) and up 9 percent in total viewers (5.5 million vs. 5.1 million). In the valuable adult 18-34 demographic, "Parks and Recreation" is NBC's #2 scripted series and ranks in the top 20 overall with a 3.2 rating.

"Community" (Thursdays, 8-8:30 p.m. ET) is averaging a 2.1/6 in 18-49 and 4.7 million viewers overall, continuing to deliver solid numbers in a time period that includes competition from Fox' "American Idol," CBS's "Big Bang Theory" and ABC's "Wipeout." "Community" is also one of the most upscale primetime series on ABC, CBS, NBC, Fox or CW, with a top-15 ranking in its concentration of adults 18-49 living in home with $100,000-plus incomes.

One of television's most critically acclaimed comedies, “The Office” has been nominated for the Emmy Award for Outstanding Comedy Series every season and won the award in 2006. Its ensemble has also been nominated every season since 2006 for the SAG Award (winning in 2007 and 2008) and was also nominated for a Golden Globe Award for four consecutive seasons (2007-2010). The series received the George Foster Peabody Award in 2006.

In a recent cover story, Entertainment Weekly proclaimed that “Parks and Recreation” is “TV’s smartest comedy.” GQ magazine also enthused: “Look: This is the best comedy going right now.”

TV critics continued to rave about “Community” this season. Time magazine’s James Poniewozik wrote: “Episode by episode, ‘Community’ makes some of the best half-hours on TV.” “‘Community’ is a fantastical, dreamlike jewel-box of a show….it’s a pretty amazing ride…” Also, TV Guide’s Matt Roush called the series, “TV’s most adventurous and unpredictable sitcom.”

In addition, both “Parks and Recreation” and “Community” were honored last week by the prestigious William S. Paley Festival.

From Deedle-Dee Productions, Reveille and Universal Media Studios comes “The Office,” the hilarious documentary-style look into the humorous and sometimes poignant foolishness that plagues the world of 9-to-5 based on the award-winning BBC hit. A fly-on-the-wall "docu-reality" parody about modern American office life, "The Office" delves into the lives of the workers at Dunder Mifflin paper supply company in Scranton, Pennsylvania. Regional manager Michael Scott (Golden Globe winner and Emmy nominee Steve Carell, "Despicable Me,” “Date Night") is the boastful tour guide.

Also starring are Jenna Fischer ("Walk Hard"), John Krasinski ("Away We Go"), Rainn Wilson ("The Rocker"), B.J. Novak ("Inglorious Basterds”), Ed Helms ("The Hangover"), Leslie David Baker ("Malcolm in the Middle"), Brian Baumgartner ("Arrested Development"), Kate Flannery ("The Heir Apparent"), Mindy Kaling (" No Strings Attached "), Angela Kinsey ("Tripping Forward"), Paul Lieberstein (writer, "King of the Hill"), Oscar Nuñez (" The Proposal "), Phyllis Smith ("Arrested Development"), Creed Bratton (former member of The Grass Roots), Craig Robinson ("Hot Tub Time Machine”), Ellie Kemper ("Important Things with Demetri Martin") and Zach Woods ("The Other Guys"). "The Office" is executive-produced by Ben Silverman, Greg Daniels, who developed the series for American audiences, Ricky Gervais, Stephen Merchant, Howard Klein and Paul Lieberstein.

Named the #1 TV Show of 2010 by New York magazine, "Community," is a smart, exuberant comedy series about a band of misfits who attend Greendale Community College. At the center of the group is Jeff Winger (Joel McHale, "The Soup"), a fast-talking lawyer whose degree has been revoked. Winger forms a study group who eventually learn more about themselves than their course work. Also among the series stars who comprise the group are comedy legend Chevy Chase ("Fletch"), Gillian Jacobs ("The Book of Daniel"), Yvette Nicole Brown ("Rules of Engagement"), Danny Pudi ("Greek"), Alison Brie ("Mad Men"), Donald Glover ("30 Rock") and Ken Jeong ("The Hangover").

“Community" was created by Dan Harmon ("The Sarah Silverman Program") who serves as executive producer with Russ Krasnoff ("The Soloist"), Joe Russo ("Arrested Development"), Anthony Russo ("Arrested Development"), Garrett Donovan ("Scrubs"), Neil Goldman ("Scrubs") and Gary Foster ("The Soloist"). The series is a Krasnoff Foster Entertainment, Harmonious Claptrap, Russo Brothers, Universal Media Studios production in association with Sony Pictures Television.

“Parks and Recreation” -- from Emmy Award-winning executive producers Greg Daniels (NBC’s "The Office," "King of the Hill") and Michael Schur (NBC’s "The Office," "Saturday Night Live") -- is a hilarious ensemble comedy that landed on dozens of critics' "Top 10" lists in 2010. It follows Leslie Knope (Emmy Nominee Amy Poehler, NBC’s "Saturday Night Live," "Baby Mama") a mid-level bureaucrat in the Parks and Recreation Department of Pawnee, Indiana, and her tireless efforts to make her quintessentially American town just a little bit more fun.

Leslie's office mate is Tom Haverford (Aziz Ansari, "Human Giant," "Scrubs"), a fashion-obsessed wannabe player while Leslie's boss, Ron Swanson (Nick Offerman “Children’s Hospital”), hates the very government he works for. Rounding out the characters are Leslie's best friend Ann (Rashida Jones, "I Love You, Man," "The Office"), her ex-boyfriend Andy (Chris Pratt, “Everwood”), and Ron's assistant April (Aubrey Plaza, “Funny People”). Also working in the parks department are Donna (Retta, "It's Always Sunny in Philadelphia") and Jerry (Jim O'Heir, "Castle"). In addition, the show features state auditors Ben Wyatt (Adam Scott, “Party Down”) and Chris Traeger (Rob Lowe, “Brothers and Sisters,” “The West Wing”), who were introduced at the end of the second season.

"Parks and Recreation" is a production of Deedle-Dee Productions, Fremulon, 3 Arts Entertainment and Universal Media Studios. Along with Daniels and Schur, Howard Klein (“The Office”) and David Miner (“30 Rock”) also serve as executive producers for the series.